There are a lot of website platforms to chose from to build your business website. WordPress, Wix, SquareSpace, Google…the list goes on. But which one should you chose?
When deciding on what platform to use for your business website, it’s important to know and weigh the pros and cons of each platform.
But what makes them different, you might ask? This blog will help you with just that. We’ve broken it down into the three main things that you should consider when deciding on a website platform.
WordPress comes with a visual editor that helps you write your content; whether its blogs, the front page or other pages on your site. They also have a great theme customizer that allows you to change your theme properties in a “what you see is what you get” interface. Need to change the default color? No problem. Customize everything in the theme options without using any code. Need to edit something specific, and know code? Perfect! WordPress lets you edit anything with proper CSS and HTML code.
Wix also comes with an easy and powerful editor to build your website. It’s simple to use, and you can drag and drop content anywhere you’d like. It too also has the “what you see is what you get” interface, so if code is not your strong suit, Wix is an easy platform to use to get your website job done without a web designer.
WordPress offers thousands of free and paid themes for its users. It’s important to note that the free themes come with automatic limited support, while the paid or “pro” themes and theme versions comes with a great deal more of support. Small sites to full e-commerce sites, WordPress has a theme for everything and everyone’s needs. WordPress is also available for open-source plugins, so you can download what ever plugins you need for your site (analytics, calendars, email marketing, etc).
Wix offers 500+ ready-to-go website templates you can pick from. Every design is fully responsive and written in the most popular coding language (HTML5), to make things even easier. Like we mentioned previously, it comes with the “what you see is what you get” environment. One problem that people have with Wix is that once you chose your site template, there’s no going back. You’re unable to change it to another one (with WordPress, you can change it at anytime!), and you have to fully delete the site and start over if you want a different template for your site.
Right now, WordPress has more than 55,000+ free plugins that are available in their plugin directory. Whether you need to create contact forms, sell online courses, sell tangible products and more, there’s a plugin for that—for free. There are some other paid plugins that other companies offer that are compatible with WordPress (like WooCommerce, for an example).
Wix comes with 100+ apps that you can add to any Wix site (e-commerce, or not). Most versions of these apps are free, but a lot of them have a “lite” version (with limited support, of course). Other apps have a monthly cost associated and differ in prices. Although Wix has less, in terms of WordPress, they do cover the majority of what business owners need for their sites.
After it’s been all said and done, we personally choose WordPress all the way. We use WordPress for every client, and we specifically use it because it offers us a range of options from themes, plugins, backend support to overall aesthetic. We have background in coding, so you never have to worry about doing it yourself!